# The productized model: why we killed the agency process

Canonical article: https://vydioads.com/blog/productized-vs-agency
Author and publisher: VydioAds
Published: Sep 1, 2026
Category: Behind the scenes

What changes when video ad production has a defined scope and price? A look at the productized model and when it fits better than a custom agency project.

## In short

Productized video ad production replaces a custom proposal with defined packages, upfront scope and a short online brief. It works best when you know how many ads you need and can share your brand, goals and assets without a long discovery process.

A custom agency engagement can include discovery, a proposal, approvals and a bespoke production schedule. That can be valuable for complicated campaigns, but it may be more process than a straightforward set of video ads needs.

We asked a simpler question: what if video ads were a product with a price, a scope and an expected first-draft timeline?

So that's what VydioAds is. You pick a package, send your website and brand assets, tell us the goal, and pay online. We handle the script, edit, motion design, captions and platform exports. First drafts arrive in days, not weeks. No calls unless you want one.

The result is a simpler buying process with a fixed starting price and a defined deliverable. It is not a substitute for every kind of agency project, but it removes unnecessary steps when the brief is already clear.

## What does productized production include?

With VydioAds, you select a package, share your website and available assets, describe the goal and pay online. The team handles hooks, script, edit, motion, captions and delivery, with revision allowances shown in the package.

## When is a custom agency a better fit?

An agency may be the right choice for a large shoot, complex approvals, media buying or an undefined campaign requiring discovery and bespoke strategy. A fixed-scope video service is better suited to clear deliverables and straightforward online ordering.

## VydioAds services

[Compare current packages](https://vydioads.com/pricing) · [Order video ads](https://vydioads.com/order)

Production prices start at $49; paid media spend is separate. Current package details: https://vydioads.com/index.md