The majority of social video plays muted. If your ad needs audio to make sense, it's broken. Here's the checklist we run on every export.
Depending on the platform, anywhere from 60 to 85 percent of video impressions play with the sound off. Yet most ads are still edited audio-first, with captions bolted on at the end as an afterthought.
We design muted-first. That means the story has to read visually: on-screen text that carries the script, product shown in context within the first second, and a visual rhythm that makes sense without a voiceover.
Captions aren't just accessibility — they're the script. We style them as part of the design system of the ad: positioned away from platform UI, timed to the cut, and sized for a phone screen held at arm's length.
Then, and only then, do we mix the sound. Music and voiceover should reward the people who unmute — not punish the majority who don't. Every VydioAds export passes a muted playback review before delivery.
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